ABV: 46%
Volume: 0.2L
Origin: To promote baijiu to the youth market, KKL has activated the brand regeneration at the 70th anniversary by launching the Golden 70th Memorial Kinmen Kaoliang Liquor. The label design adopts the calligraphic work “如金” (lit. as gold, becoming Golden 70th) by artist Tong Yangtze to continue the cross-field cooperation of both parties. “Golden 70th” has been redefined to highlight the “golden past”. A “come back home” movement has started in the new generation in recent years. This movement aims to find new drives for innovation to bring new energy to different parts of Taiwan by reviewing the people, culture, and resources of hometowns and the concern about land. Although there are fear and self-doubts before such challenges, like the metamorphosis of butterflies, fission is inevitable in growth. In the case of KKL vs. the new generations, KKL started with low alcohol content baijiu, like tasting the beginning of growth and living in the gradually vigorous changes towards some sweet finish in the end. Compared to the senior generations, new generations seize the moment and dare to innovate. However, KKL’s insistence on the original intention and the spirit of purity will never change.
Package design: Oriental beauty is integrated into fashion in both the package and bottle design. The bottle (flask) is made by Spring Pool Glass (SPG), the leader of the creative and cultural industries. Through the skills of shokunins, recycled glass is transformed into bottles with a unique texture that delivers the soothing beauty of glass in the reflection of light. The KKL-SPG partnership at KKL’s 70th anniversary also announced KKL’s pursuit of the virtuous cycle for business operations. Tong’s calligraph is printed on the pocket flask in a fashionable style to promote the baijiu and calligraph art in the oriental culture to the younger generations to contribute to the heritage of beauty in the oriental culture. The exterior box is like an elegant perfume box. The characters “如金”are printed on the cover using hot foil stamping gold, resembling the self-insistence on the original intention of simplicity and purity of the younger generations.
Liquor: Aromatic and pure texture, balanced taste, and refreshing finish are the best interpretation of this liquor. The liquor brings a pleasant smell featuring the scent of pears, honeydew melon, and spring flowers. A hint of plum, nut, honey, and spices is delivered in the liquor’s rich texture. Maintaining the golden balance of the “sweet, icy, smooth, and smooth” taste of baijiu, KKL makes this 46% sorghum liquor with “low alcohol content without being plain”. Instead of a spicy mouthfeel, the liquor comes with a velvety and refreshing taste and a long-lasting finish. The climatic regulation at the intersection of the continental climate and oceanic climate of Kinmen Island facilitates the growth of the unique fermentation starter that brings a sea salty flavor to the sorghum liquor. Drinking it, people cannot help asking for more. The light mouthfeel also makes the liquor suitable for female users.
購買通路: sales branches
